Stat Corner

In a recent AICPA/Harris Poll survey, nearly half of U.S. adults (48 percent) said they believe that a volatile market gives them an easy opportunity to make a profit. The survey also found that three in ten Americans involved in household investment decisions (28 percent) say they never do research into investment strategies and potential investment opportunities.

Other key findings of the survey:

  • Cryptocurrency appears to be foreign to many investors. The survey found that nearly half of U.S. adults (48 percent) are not familiar with Bitcoin, Ethereum, or Litecoin.
  • A steady annual return (36 percent) was the top investment decision consideration Americans cited in the survey, followed closely by understanding investment fundamentals such as risk level and expected return (35 percent).
  • Nearly a third of Americans involved in the investment decision making in their household (32 percent), typically make high risk investments.


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