#CPApowered
Since its launch in 2014, this award-winning program has reached more than 3 million people through innovative digital media and content strategies. This year’s campaign features two breakthrough, engaging 30 second videos that you can share through your website and social media properties. Not only that, we’re inviting firms and state CPA societies to join in the action this fall and promote your organizations alongside of a national cable TV and social media buy. There are multiple options for participating. See below.
Complimentary
- Two 30-second videos to place on social and websites
- Social media posts to go with videos
- Access to CPA Marketing Toolkit for Small Business
Managed Sponsorship YouTube Buy
- One co-branded video
- Includes firm’s/state CPA society's URL and logo
- Up to 8 firms and one state CPA society OR 2-9 firms can co-op
- $7K, $12K, $18K levels*
- One Nielsen designated market area (DMA)
- AICPA's ad agency places buy
- 1–2 metric reports
- AICPA bills firm/state CPA society
- Access to CPA Marketing Toolkit for Small Business
*Based on a targeted number of impressions (people reached) per dollar amount.
Managed Facebook Buy
- One 30-second co-branded video
- Single firm/state CPA society
- Includes firm’s/state CPA society's URL and logo
- $7K, $12K, $18K levels*
- One Nielsen designated market area (DMA)
- AICPA's ad agency places buy
- 1–2 metric reports
- AICPA bills firm/state CPA society
- Access to CPA Marketing Toolkit for Small Business
*Based on a targeted number of impressions (people reached) per dollar amount.
Local Market TV Buy
- Two 30-second co-branded videos
- Single firm/state CPA society
- Includes firm’s/state CPA society's URL and logo
- Talent fees, depending on firm/state CPA society size
- Firm/state CPA society places buy
- AICPA bills firm/state CPA society for talent fees
- Access to CPA Marketing Toolkit for Small Business
More Information
- Training: How to boost your campaign through Facebook
- Additional questions? Email: CPApowered@aicpa-cima.com
